Pengarang

Andi Yusniar Mendo

Subjek

- Ekonomi

Abstrak

The study was conducted to analyze and determine the effect of the Store Atmosphere on purchasing decisions and customer satisfaction. The sample in this study is the customer of Wong Solo restaurant, Gorontalo City branch. The results showed that (1) Store atmosphere directly had a positive and significant effect on purchasing decisions; (2) Store Atmosphere directly has a positive but not significant effect on customer satisfaction; (3) The purchase decision directly has a positive and significant effect on customer satisfaction; (4) Store Atmosphere indirectly (through purchasing decisions) has a positive and significant effect on customer satisfaction.

Penerbit

Russian Journal of Agricultural and Socio-Economic Sciences (RJOAS)

Kontributor

Dr. Andi Yusniar Mendo, S.E., M.M

Terbit

2020

Tipe Material

ARTIKEL

Right

RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences ISSN 2226-1184 (Online), ISSUE 7(103), July 2020, Crossref DOI: 10.18551/rjoas.2020-07.06