Penulis / NIM
HAMZAH ABUBAKAR / 621408017
Program Studi
S1 - PETERNAKAN
Pembimbing 1 / NIDN
SRI YENNY PATEDA, S.Pt, M.Si / 0004016902
Pembimbing 2 / NIDN
Ir. NIBRAS K LAYA, MP / 0006126602
Abstrak
ABSTRAK
HamzahAbubakar.2016. PengaruhPenetapanHargaJualTerhadap Volume PenjualanSapi Bali di Pasar Tradisional di Kecamatan Pulubala KabupatenGorontalo.dibimbingolehSriyennyPatedadanNibras K. Laya.
Tujuanpenelitianiniadalahuntukmengetahuiapakahhargajualberpengaruhsignifikanterhadap volume penjualansapi Bali di KabupatenGorontalo.Lokasipenelitian yang dipilihadalahKecamatanPulubala, yangdilakukansecarasengaja(Purposive Sampling) berdasarkanpertimbanganbahwaKecamatanPulubalamemilikipasarsebagaipusatpenjualandanpedagangternakSapi Bali yang terbesar di KabupatenGorontalo. Penelitianinitelahdilaksanakanselama 2 bulanyaitubulanMeisampaibulanJuni Tahun 2015.Metode dalampenelitianiniadalahmetodesurvei, dimanadata primer diperolehdarikegiatanpengamatanlangsungdanmelakukanwawancaradenganrespondenmenggunakankuesioneryang sesuaidenganmasalahdantujuanpenelitian.Selanjutntya data yang diperolehdilakukananalisismenggunakan program SPSS 20.
Hasilpenelitianmenunjukkanbahwa volume penjualantertinggipadaresponden 4 danresponden 6 sebanyak 20 ekordenganhargajualpadaresponden/pedagangpengecertersebutberkisarantaraRp. 475,0000/ekordanRp. 5,500,000/ekor. Namunpadahargajual yang samaresponden 3, volume penjualan 4 ekorsapibali. Nilaikoefisienkorelasi (r) yang didapatkan 0,623, artinyakorelasiantaravariabelindependenhargajual (X) terhadapvariabeldependenvolume penjualanpedagangpengecer (Y) sebesar 0,623 > 0.5 yang berartiterjadihubungan yang erat.
Disimpulkanbahwahargajual (X) berpengaruhsignifikanterhadap volume penjualan (Y) pedagangpengecersapibali di KabupatenGorontalopersamaanregresi linier sederhana Y = 39.457 + (-0.623)X
Kata Kunci :Volume Penjualan, HargaJual, Sapi Bali
ABSTRACT
The aim of this study was to determine whether the sale price to sales volume is signifikan Bali cattle in selected research Gorontalo.Lokasi district is the District Pulubala, intentional (purposive sampling) on the basis that the District Pulubala have a market as sales and cattle trader Bali cattle largest in Gorontalo regency. This research has been carried out for 2 months ie May and June of 2015 year.sampling method primary data obtained from the direct observation and interviews with respondents using a questionnaire that is appropriate to the problem and research objectives. obtained analysis date using SPSS 20.
The results showed that the highest sales volume on the respondent 3,4 and 14 as much as 6 tails with the selling price to the respondents / retailers, ranges between Rp. 6,250,000 / tail. Correlation coefficient (r) obtained 0949, meaning that the correlation between the independent variable selling price (X) on the dependent variable sales volume retailers (Y) for 0949> 0.5 means that there was a close relationship.
It was concluded that the sale price (X) significantly the volume of sales (Y) retailers bali cattle in Traditional Markets Pulubala District of Gorontalo Regency simple linear regression equation Y = 10.151+ (-0949) x
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