Penulis / NIM
WIWIN MAHAJANI / 621411004
Program Studi
S1 - PETERNAKAN
Pembimbing 1 / NIDN
LA ODE SAHARA, S.Pt., M.Si. / 0015127704
Pembimbing 2 / NIDN
SRI YENNY PATEDA, S.Pt, M.Si / 0004016902
Abstrak
ABSTRAK
Wiwin Mahadjani. 2016. Analisis Efisiensi Pemasaran Daging Ayam Broiler di Kecamatan Limboto Kabupaten Gorontalo. Skripsi. Jurusan Peternakan Fakultas Pertanian. Dibimbing oleh La Ode Sahara dan Sri Yenni Pateda.
Penelitian ini bertujuan untuk mengetahui saluran, marjin, farmers share, efisiensi pemasaran daging ayam broiler. Dilaksanakan di Kecamatan Limboto Kabupaten Gorontalo. Penelitian ini adalah penelitian survei dengan mengumpulkan data primer dan data sekunder. Data yang diperoleh dianalisis dengan mengggunakan analisis deskriptif serta analisis marjin, farmer's share, dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa biaya pemasaran daging ayam broiler rata-rata Rp 1.177 /kg dengan keuntungan rata-rata Rp 7.223/kg. Saluran pemasaran daging ayam broiler di Kecamatan Limboto menggunakan saluran dengan pola: produsen/peternak - pedagang pengumpul - pedagang pengecer - konsumen dengan margin sebesar Rp 8.400 , farmer's share 69,45 % dan efisiensi pemasaran 4,28 %.
Kata Kunci: Efisiensi, Pemasaran, Daging Ayam Broiler
ABSTRACT
Wiwin Mahadjani.2016. Marketing Efficiency Analysis of the Broiler Meat in Limboto Subdistrict Gorontalo Regency. Sript. Animal Husbandry Department Faculty of Agriculture. Supervised Laode Sahara and Sri Yenni Pateda.
The aim of this research was to know the channel , margin, farmers share and efficiency of broiler meat marketing in Limboto Subdistrict Gorontalo Regency. This study was survey research by collecting the prime and secondary data. The data were analysed by using descriptive and margin analysis, farmers share and marketing efficiency. The result of this study indicates that the cost marketing of broiler meatis Rp 1.177/kg on an average with the profit Rp 7.223/kg on an average. The marketing channel of broiler meat uses the pattern producers/farmers-collector traders- retailer trader-consumers with margin in the amount of Rp 8.400, farmers share 69,45 % and marketing efficiency 4,28 %.
Key Word: Efficincy, Marketing, Broiler Meat
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