Author

Lis M. Yapanto

Subject

- Perikanan

Abstract

The study was conducted in Bajo Tilamuta Village, Boalemo district , Gorontalo Province. Marketing is one of the most important activities in marketing the existing seafood in Bajo Village in Boalemo, because one of the factors that become obstacle is the availability of adequate infrastructure. In Bajo Lemito village, Boalemo district has potential for high value fishery such as; Sea Cucumbers and shell pearl, Mabe, Japing. The purpose of this study is to study the state of the economy in the Village Bajo Tilamuta Boalemo district, living conditions of fishermen, production and marketing. The research method is descriptive by using purposive sampling method that is taking direct samples because it is known before that the sample can represent the population. While the data analysis using quantitative and qualitative methods. Qualitative method is to provide a discussion of quantitative data relating to theoretical aspects and separated by category to get conclusions. The results of the study provide information that the sea cucumber is classified as having a good marketing efficiency and categorized into the already efficient marketing while marketing pearl shells, Mabe, Japing marketing has not been efficient. Keywords: Marketing Efficiency, Sea Cucumber, shell pearl ,mabe and japing shells

Publisher

Universitas Haluoleo

Contributor

-

Publish

2017

Material Type

PROSIDING

Right

-