Author

Lis M. Yapanto

Subject

- Perikanan

Abstract

Abstract:- The research was conducted in Bajo Tilamuta Village, Boalemo District, Gorontalo Province. Marketing is one of the most important activities in marketing seafood in Bajo Village in Boalemo, because one of the factors that become a constraint is the availability of adequate infrastructure. In Bajo Lemito Village, Boalemo Regency has high potential for fishery such as; Cucumbers and Pearls of the Sea, Mabe, Japing. The purpose of this study is to study the economic situation in Bajo Tilamuta Village Boalemo District, living conditions of fishermen, production and marketing. The research method used is descriptive by using purposive sampling method that is direct sampling because it is known before the sample can represent population. While the data analysis using quantitative and qualitative methods. The qualitative method is to provide a discussion of quantitative data relating to the theoretical aspects and separated by categories to get conclusions. The results of this study provide information that the sea cucumber classified as having a good marketing efficiency and categorized into the marketing that has been efficient when marketing pearl shells, Mabe, marketing Japing not efficient. Keywords:- Marketing Efficiency, Sea Cucumber Cucumber, shell mabe, japing shell.

Publisher

IJISRT

Contributor

-

Publish

2018

Material Type

ARTIKEL

Right

-