Author
Muchtar Ahmad
Subject
- Ekonomi
Abstract
This aims of the: (1) The customers responses toward the product attribute of value the Moslem
wears of kerawang handycraft in Gorontalo province, (2), The influence of the refence group to toward the
customers value of kerawang handycraft Moslem’s wear in Gorontalo Province, (3), The influence of the
products attribute and reference group toward the customers value of the kerawang handycraft of moslem’s
in Gorontalo province, in a partial or in simultaneous. The research has tested the hypothesis of attribute
influence products and reference group towards customer value kerawang handycraft moslem’s wear in
Gorontalo province, in a partial or in simultaneous.
The research used explanatory survey. The study examined 86 customers of kerawang handycraft
moslem’s wear. The sampling method was used the random sampling technique. The result of the study
was analyzed by using the path analysis, statistic hypothesisis tested by F test and t test.
The result of the research shows that kerawang handycraft especially moslem’s wear, product attribute and
the reference group partial is as ways or in simultaneously influenced the customers value of in Gorontalo
Province.
Keywords: Product Attribute, Reference Group and Customer Value
Publisher
Association of International Business & Professional Management
Contributor
International Journal of Accounting & Finance in Asia Pasific (IJAFAP)
Publish
2019
Material Type
ARTIKEL
Right
-
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