Author

Herlina Rasjid

Subject

- Ekonomi

Abstract

This study aims to determine whether the service marketing strategy has an influence on consumer loyalty grab. The population in this study are consumers who use grab transportation services. Sampling was done by means of Non Probability Sampling as many as 69 consumers. Data analysis used simple linear regression analysis. This research method uses descriptive quantitative method. The technique of collecting data is through observation and distributing questionnaires to consumers who use grab transportation services. Based on the results of this study, the t-count value of the Marketing Strategy variable is 7.755, and the t-table value is 1.668 and the significance value is 0.000

Publisher

JURNAL ILMIAH MANAJEMEN DAN BISNIS

Contributor

Tim

Publish

2022

Material Type

ARTIKEL

Right

-