Author

Sri Indriyani Dai

Subject

- Ekonomi

Abstract

The research aims to analyze the impact of priceand student’ income on online purchase decision in the student, particularly in Department of Development Economics, State University of Gorontalo. The data used are obtained from a questionnaire where the method employs multiple regression analysis. The regression model applied is Y = 8.902 + 0.426 + 0.457 + ?, where it is preceded by instrument testing in the form of validity and reliability. The research finding reveals that the price and income impact the online purchase decision in the student of Department of Development Economics, State University of Gorontalo positively and significanty. Keywords: Online Shopping, Price, Income

Publisher

International Conference of Regional Business Management

Contributor

PRI dan Fakultas Ekonomi Universitas Negeri Gorontalo

Publish

2022

Material Type

PROSIDING

Right

PRI DAN Fakultas Ekonomi Universitas Negeri Gorontalo